Written in EnglishRead online
A social media expert with global experience with many of the world"s biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
Includes bibliographical references (p. -244) and index.
|Other titles||How brands and consumers use social media to build a better world|
|LC Classifications||HD60 .M327 2011|
|The Physical Object|
|Pagination||vi, 250 p. ;|
|Number of Pages||250|
|LC Control Number||2010048454|
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