We first how brands and consumers use social media to build a better world by Simon Mainwaring

Cover of: We first | Simon Mainwaring

Published by Palgrave Macmillan in New York .

Written in English

Read online

Subjects:

  • Social media,
  • Internet marketing,
  • Social responsibility of business,
  • Branding (Marketing),
  • Economic aspects,
  • Capitalism

About the Edition

A social media expert with global experience with many of the world"s biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

Edition Notes

Includes bibliographical references (p. [233]-244) and index.

Book details

Other titlesHow brands and consumers use social media to build a better world
StatementSimon Mainwaring
Classifications
LC ClassificationsHD60 .M327 2011
The Physical Object
Paginationvi, 250 p. ;
Number of Pages250
ID Numbers
Open LibraryOL25374858M
ISBN 109780230110267
LC Control Number2010048454
OCLC/WorldCa679929246

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